The Feeling of Fresh Starts With the Hardest Working Light
CleanWhite® enhances the shopping experience through high CRI antimicrobial lighting engineered to extend the shelf life of perishables across your store.
The Feeling of Fresh Starts With the Hardest Working Light
CleanWhite® enhances the shopping experience through high CRI antimicrobial lighting engineered to extend the shelf life of perishables across your store.
CLEANWHITE® BY ILLUMIPURE
This Is What Intentional Lighting Looks Like
The light in your store does more than illuminate. It shapes how shoppers perceive quality, how long products stay at peak condition, and what your brand communicates the moment someone walks through the door. CleanWhite® was designed to protect your product, elevate your space, and make every aisle feel like it was stocked this morning.
Drag to compare conventional lighting vs. CleanWhite® high-CRI output
CRI 90+
Color rendering index vs. standard LED at CRI 70–80
405nm
Patented antimicrobial violet light active across all display surfaces
Shelf Life
Products that last the way they should
Traditional lighting emits a high-energy 450nm blue spike that accelerates spoilage in meat, dairy, and produce. CleanWhite® removes it, slowing oxidation, reducing ethylene production, and extending the natural life of your most perishable categories.
PROTECTION
Built-in sanitation, built in savings
CleanWhite’s safe 405nm violet light passively reduces bacterial and fungal growth on surfaces and product with no chemicals, no added labor, and no interruption to your operations. Paired with longer-lasting fixtures and extended warranties, it is a solution that protects your product and your bottom line.
Visibility
Color so true, products sell themselves
CleanWhite’s high CRI output renders color with exceptional accuracy and contrast. Reds are richer, greens are deeper, and dairy looks crisp and inviting. When product looks its best, shoppers feel confident, linger longer, and buy more.
INSTALLATION
Easy retrofit means your team never misses a beat
CleanWhite® is designed to drop into your existing fixtures with minimal disruption. No rebuilds, no extended downtime, no operational headaches. Your store keeps running while the upgrade happens around it.
Great grocery retail has always been about the details
Shoppers feel the difference between a store that gets it right and one that almost does. Product quality, color accuracy, and store environment all play a role. Most retailers have optimized everything they can see. Lighting is the detail that is always on and rarely questioned.
$50B lost
annually in U.S. grocery stores to food spoilage and shrink
The Food Industry
(FMI) Association’s Food Industry Speaks 2019 Report
Shrink is eating into margins you can't afford to lose Every perishable that doesn't sell at full price is a margin hit.
Conventional lighting accelerates spoilage around the clock. The blue light spike in standard LEDs triggers oxidation and ripening processes that are silent and relentless.
Shoppers notice more than you think Today's shopper is comparing your store to the best experience they have ever had.
Dull produce and a harsh atmosphere send subtle signals that erode confidence and shorten visits. The stores winning loyalty make people feel something the moment they walk in.
The wrong light costs more than your energy bill Conventional LEDs degrade faster in food retail environments.
More replacements, more labor, and a light source that was never designed for the conditions it is running in. CleanWhite’s commercial grade fixtures are built for the demands of grocery retail from day one.
The Only Light Built Around the Biology of Food
Every other lighting manufacturer engineers for brightness and efficiency. illumiPure engineers for biology and humans. CleanWhite® is the only lighting solution built around the specific wavelength science of food retail, protecting your product, enhancing your environment, and delivering outcomes that general-purpose lighting simply cannot.
01
CleanWhite® was originally developed with human health and wellbeing in mind. Its balanced spectral output and antimicrobial properties translate naturally to food retail, protecting the biological integrity of dairy, produce, and meat while making every product look its absolute best.
02
CleanWhite’s balanced spectral output delivers high CRI visual performance and biological product protection in equal measure, making every product more compelling to shoppers while actively extending shelf life across your most perishable categories.
03
The same 405nm violet light validated in healthcare and food service environments works continuously in your store, reducing bacterial and fungal growth on surfaces and product without chemicals, without added labor, and without any disruption to how your store runs.
Backed by
peer-reviewed science
Journal of Dairy Science
2015
Riboflavin photooxidation under LED illumination directly causes vitamin A loss and flavor defects in dairy products.
Postharvest Biology & Technology
2019
Riboflavin photooxidation under LED illumination directly causes vitamin A loss and flavor defects in dairy products.
Food
Control
Food Control
2020
Riboflavin photooxidation under LED illumination directly causes vitamin A loss and flavor defects in dairy products.
Frequently Asked Questions
Most commercial LEDs are engineered for energy efficiency and brightness with no consideration for how light interacts with food. They emit a high-energy 450 nm blue spike that accelerates oxidation in dairy, triggers premature ripening in produce, and dulls the visual appeal of everything on your shelf. CleanWhite® removes that spike entirely and replaces it with spectrally balanced high CRI output that protects product quality and makes everything look the way it should.
No. CleanWhite® is designed to retrofit directly into your existing fixtures. There are no rebuilds, no extended downtime, and no operational headaches. Most installations are completed with minimal disruption so your store keeps running while the upgrade happens around it.
Conventional lighting accelerates two damaging biological processes. In dairy it triggers riboflavin photooxidation which degrades vitamins and creates off-flavors in under 48 hours. In produce it activates ripening receptors that increase ethylene production leading to premature softening and color loss. By removing the 450 nm blue wavelength responsible for both processes CleanWhite® slows degradation across your most perishable categories from the moment it is installed. These outcomes are supported by peer-reviewed research published in the Journal of Dairy Science, Food Chemistry, and Postharvest Biology & Technology.
The 405 nm violet light built into every CleanWhite® fixture is a well-studied wavelength used in food safety and healthcare environments. It passively reduces bacterial and fungal growth on surfaces and product through a photochemical process that is safe for continuous human exposure at retail light levels. It requires no chemicals, no special handling, and no changes to your store's operations. Its antimicrobial efficacy on food contact surfaces has been validated in peer-reviewed research published in Photochemistry & Photobiology and Food Control.
The financial case for CleanWhite® is built on three measurable outcomes. Shrink reduction across dairy, produce, and meat as light-induced spoilage slows. Increased purchase conversion as high CRI output improves product color accuracy and visual appeal. Reduced maintenance costs through longer lasting fixtures and extended warranties. For early adopter partners illumiPure works alongside your team to track and document these results so the return on investment is something you can see, report, and build on over time.
Your stores deserve better than commodity lighting
CleanWhite® is engineered around the biology of food, backed by peer-reviewed science, and built to retrofit into your existing infrastructure with no downtime.