Theguest experience lives in the details. Lighting is still catching up.
What if your lighting was actively working for your guests, not just illuminating the room? CleanWhite® brings circadian-aligned, photobiologically safe light to hospitality environments where atmosphere has always mattered and the technology behind it is finally catching up.
⸺ The CleanWhite® solution
What Separates Good Hospitality From Exceptional
The properties guests remember got the details right. CleanWhite gives hospitality brands a dimension of guest experience most competitors have never addressed: light that is safe, circadian-aware, and built to perform at the level the rest of the property demands.
Lighting that works with your guests' biology, not against it
The right light at the right time supports natural sleep-wake rhythms. CleanWhite stays within circadian thresholds so guests sleep well and leave feeling the way a great stay is supposed to feel.
Light you can stand behind
CleanWhite is IEC 62471 Risk Group 0 rated, the highest photobiological safety classification available. For properties where guest wellbeing is the brand promise, that’s not a footnote. It’s a foundation.
Every detail looks the way it should
At CRI 90+, food is more vibrant, linens look richer, and skin tones read naturally. Guests may not be able to name it, but they feel the difference between a space that’s been thoughtfully lit and one that hasn’t.
Protection that's always on
CleanWhite’s patented 405nm white light continuously reduces surface microbial load, passively and without chemicals, while the lights simply do their job.
Built to perform over time
Fewer fixture types, longer rated life, consistent output year after year. CleanWhite simplifies hospitality lighting infrastructure so your team spends less time managing it and more time focused on the guest.
⸺ The industry challenge
What the Industry Has Been Getting Wrong
Most hospitality lighting decisions stop at aesthetics. Warmth. Ambiance. Price. What rarely enters the conversation: what that light is doing biologically. To the guest trying to sleep. To the diner evaluating a plate. To the staff member on hour ten of a shift. The gap between how hospitality thinks about lighting and what lighting actually does is where CleanWhite operates.
This graph may/is not reflective of our actual spectrum.
⸺ The Evidence
What the Research Shows
- Hotels
A study on chronobiologically adapted hotel lighting found that guests exposed to circadian-optimized lighting reported higher wellbeing, reduced stress and fatigue, improved sleep quality, and hormone profiles consistent with a well-regulated circadian rhythm, compared to a control group.
- Restaurants
Research in fine-dining settings found that lighting not only influences mood but also affects how diners perceive taste, with guests rating food as more flavorful under well-considered lighting conditions.
⸺ Hotels
CleanWhite for Hotels
Light is one of the few things that follows your guest from check-in to checkout, through the lobby, the restaurant, the spa, and into the room where they’re trying to sleep. Most hotel lighting manages the look. CleanWhite manages the experience.
- Circadian-Threshold Light
Engineered to stay within HEV limits that protect melatonin production, so evening light supports sleep rather than disrupting it.
- CRI 90+ Rendering
Every space reads as designed. Textiles, finishes, and skin tones look accurate and rich under light that doesn’t compromise on color quality.
- IEC 62471 Risk Group 0
The highest photobiological safety rating available. A credible foundation for wellness brand positioning and guest-facing claims.
Applications
Guest Rooms
Bedside and ambient sources with low-HEV output for evening wind-down and CRI 90+ accuracy throughout.
Spa and Wellness
Warm, biologically calm light at 2700K that reinforces the environment guests came for.
Fitness Center
Cooler, higher-output, flicker-free light that supports morning alertness and peak performance.
Lobby and Common Areas
Consistent CRI from arrival through departure, with tunable options for time- of-day programming.
⸺ Restaurants
CleanWhite for Restaurants
Guests decide how they feel about a meal before the first bite. Light shapes that judgment, in how the food looks on the plate, how long they want to stay, and whether the room felt right or just looked right. CleanWhite delivers on both.
- CRI 90+ Food Rendering
Proteins, produce, and plated presentations read as the kitchen intended. Vivid, accurate, and appetizing under light that doesn’t flatten color.
- Low-HEV Evening Light
Warm, biologically calm output that supports the relaxed state that extends dwell time and drives beverage attachment.
- Photobiologically Safe Throughout
IEC 62471 Risk Group 0 rated, from the dining room to the kitchen. Staff on long shifts benefit as much as the guests they’re serving.
Applications
Kitchen
3500–4000K task light that supports precision and staff wellbeing across long shifts.
Restrooms
CRI 90+ for accurate skin tone rendering. Guests notice. It signals the same level of care as the dining room itself.
⸺ Standards
Why illumiPure / CleanWhite
IEC 62471 Risk Group 0
The highest photobiological safety classification available. CleanWhite is rated at the standard’s safest tier.
WELL Building Standard v2
CleanWhite is specifiable in WELL-certified projects, addressing circadian light metrics, flicker, and glare requirements.
LEED v4/v4.1
LED efficiency and light quality support Energy and
Atmosphere credits in LEED-targeted builds.
Frequently Asked Questions
No. CleanWhite products are available across the CCT ranges and fixture formats hospitality designers already work with. The circadian and photobiological safety profile is built into the product, not added through a separate system or control layer. Designers spec it the same way they would any high-performance LED
Light in the high-energy visible (HEV) range, primarily 400–450nm, is the primary driver of melatonin suppression at night. CleanWhite manages HEV output within circadian-safe thresholds, so guests exposed to evening light in a CleanWhite-lit environment aren't receiving the biological signal that delays sleep onset. The result is a room that supports rest rather than working against it, without any action required from the guest.
Yes, CleanWhite is specifiable in WELL v2 and LEED-targeted projects. WELL Building Standard v2 includes explicit requirements around circadian light metrics, flicker, and glare, areas where CleanWhite's performance profile is directly relevant. For LEED, the efficiency and quality characteristics support Energy and Atmosphere credits. Confirm current certification status with the IllumiPure team before making explicit claims in project documentation.
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